Does awareness to climate change lead to behavioral change?

The purpose of this paper is to investigate whether awareness to climate change and its adverse impacts have any significant linkages to behavioral changes amongst individual managers who undertake initiatives to minimize/mitigate the impacts.

A theoretical framework based on different aspects of awareness possibly leading to behavior change has been proposed. Subsequently, the results from an empirical research based on a survey questionnaire as research instrument, are analyzed using exploratory factor analysis and structural equation modeling to validate the framework and the research question.

Awareness to the climate change phenomenon does lead to significant behavioral change amongst managers in the industry, alleviating the potential and existing threats of climate change phenomenon. In particular, the awareness to health impacts of climate change has significantly impacted individuals taking up the cause to lead climate change campaigns to counter its onslaught.

The research is conducted in a population confined to a single region in India. Its scope needs to be broadened to encompass the entire country.

The findings should lead to widespread awareness campaigns emphasizing on awareness to adverse health disorders as a direct result of climate change and its other adverse impacts, and also the individual initiatives that can be taken up as well as what the industry can do.